Using Printed Bags to Create Customized Marketing Campaigns
The personal touch has long been one of the most effective ways to promote businesses. This method of promotion focuses on creating a lasting impression in customers that will help build brand awareness, generate word-of-mouth, and encourage customer loyalty. Adding a personalized element to a business’ marketing campaigns helps to increase the effectiveness of an advertising strategy, while minimizing the costs and risks associated with traditional and digital media. One of the best and most effective personal elements to add is a custom bag with branding that can be taken into homes, cars, hotels and more. Bags with logo are an effective way to expand a business’ marketing presence and generate new leads.
Studies have shown that people are receptive to promotional items when they are presented at the right time and in the right place. Events like craft fairs and trade shows offer a unique opportunity to showcase branded bags to potential customers. These shoppers are highly motivated and receptive to promotional materials, particularly when they’re presented with them at an event where they already intend to purchase products or services. In addition, these events are often attended by local influencers that are likely to share a positive experience with their followers. This additional exposure will make it easier for a new audience to discover a business.
Another effective method for promoting POD bags is through contests and giveaways. A branded bag that is featured in an online competition will be more likely to generate interest and reach a larger audience on social media. It’s important to make sure that the bags are well-designed and eye-catching, and that they can be easily purchased from the business hosting the competition.
POD totes are also a popular option for donating to charity events. By partnering with an organization that is dedicated to helping people in need, a business can gain credibility in the community and boost their reputation as a responsible company. The bags can be designed with a custom message that will appeal to the target audience and highlight the company’s commitment to charity.
Lastly, by making promotional bags into collectibles, a business can increase sales and generate excitement for its products or services. By printing a popular design on several different types of bags, such as a lunch bag, tote and gym bag, a business can encourage customers to ‘collect them all’ and choose the one that best suits their lifestyle.
Promotional bags are one of the most popular promotional items, and for good reason. They deliver an incredible amount of marketing exposure and ROI compared to other similar items. While t-shirts rate 3,153 marketing impressions per year, bags come in at 5,732. This means that every time someone sees a branded bag with your business’ logo, it is advertising for you without any additional cost. This level of brand recognition is unparalleled when compared to other marketing tools such as television, radio and newspaper ads, which have set advertising rates for fixed periods of time.
Talk to our talented design team at the Salt Lake City screen printing company for help creating a unique and effective design that truly reflects your company’s identity and stands out from the competition. We can’t wait to see your branded tote bags out in the world.