Category Archive : Graphic Design & Printing

Tips for Designing and Printing Promotional Material

Many businesses, organizations, and corporations will choose to design and print promotional material in-house. However, if your budget is tight or you do not have the experience necessary to produce quality results, it is often worthwhile hiring a printing service to provide you with custom promotional material for your next event. In addition to offering you expert results and a fast turnaround time, many printing services company in Scottsdale will also offer a range of complementary services. These can include:

Custom Tailor – The benefit of hiring a professional is that they will be able to create any color or design that you need for your promotional material. This includes choosing a font for the text and designing an attractive layout. They can also incorporate images into the text and layout for a more striking effect. You may also choose to design the text and background colors in line with your branding or logo. This is especially useful if you are handing out promotional material for an event that requires a more striking visual impact. Many services will be able to offer sample designs via email or by fax.

High Quality Design – A large printing company will have a number of design tools available to them to ensure that your materials to achieve an excellent outcome. They will have a number of design studios and artists ready at their disposal to work with you to produce unique items that are simply a one-off. It can also be beneficial to work with these firms as some offer bespoke design solutions which can be more expensive than standard printing. However, if this is what you need to achieve a professional outcome then it may be worth the extra investment.

Personalized Design – Events can also benefit from personalized printed materials, as they allow you to provide information regarding the date, venue, and other details of the event. They can also be useful if you are handing out printed items at an exhibition or trade show. You may want to personalize the materials with your logo or company name to create a higher level of awareness among attendees. This can also help to create brand recognition amongst those attending the event, as well as helping to make those who come to the event feel more at ease when entering your space.

Copy Type – If you are handing out printed items at a promotional event, you will have to select the appropriate style and type of print. Your choice of copy will depend on the main message you want to convey to attendees. Generally, brochures and leaflets are suitable for events that aim to promote a particular product or service. T-shirts and pens are better suited for more casual events, such as charity events. Also consider the audience – are the people at the event likely to read the information you have included on the material?

Printing Methods – When selecting the best printer to deliver your printed material, there are several factors that should be taken into consideration. Firstly, the printer you choose should be able to cope with the size of the material you require. The number of pages can vary and this will have a bearing on how much the overall cost will be. Also, the printer you select should be able to use eco-friendly inks to create the impactful designs you are looking for.